Every touchpoint a 0-order or 1-order customer sees across all Klaviyo flows | June 17, 2026
This is the Cart Abandon Email #3 ("Time is Ticking on Your 10% Off") or similar urgency email from the Cart/Checkout flow. The CTA goes to PDP instead of cart reconstruction. This is a UX issue — abandoned cart/checkout emails should deep-link to the cart or checkout with items pre-loaded, not generic PDP.
Hov's screenshot shows a "Don't Wait Too Long — 10% off" email with a generic "Check Out" CTA that goes to PDP, not the abandoned cart/checkout URL. This breaks the reconversion path. Cart/checkout abandon emails should deep-link to the saved cart or checkout with items pre-loaded. This likely applies across all Cart Abandon emails (#2, #3, #4) and possibly Checkout Abandon as well.
WNRm6D has old Branch A emails (#1-#3, #6 numbering gap), new Branch B [ED] emails (Prospect/Customer), sitewide sale drafts for both, and draft leftovers from pre-rebuild. A new customer entering this flow could see 4–6 emails depending on the branch. Branch B is the winner (+14% RPR) but only gets 43% of traffic. Recommendation: kill Branch A, make Branch B the sole path, clean up dead drafts.
A new customer sees 10% off in: Welcome Email #4, Cart Abandon Emails #2–#4, Checkout Abandon Email #4 (both branches), and Browse Abandon Email #3 A/B test. There's no escalation — it's 10% everywhere. If they've ignored 10% off three times, offering it again won't convert them. Consider: no discount in browse → 10% in cart → 15% in checkout final touch, or use different hooks (free shipping, bundle incentive, membership).
Every abandon flow exists in 3 copies: Klaviyo-native, Reclaim/OpenSend, Triple Whale. Same content, just different lead sources. This triples maintenance burden for any update. Consider consolidating with smart trigger conditions or entry filters rather than duplicating entire flows.
The Checkout Abandon flow has a winning Prospect vs Customer branch ([ED] rebuild). The Cart Abandon flow still sends the same emails to everyone — first-time visitors and repeat buyers. Extending the segmentation to Cart Abandon would likely yield similar lifts (Customers convert at 1.88× the rate of Prospects in checkout).
802K recipients → 1,288 orders. The emails are fine ("See Something You Like?", social proof, guarantee) but the sheer volume dilutes conversion. No Prospect/Customer split here either. The A/B test on Email #3 ("10% OFF" vs editorial) hasn't been called yet. This is the highest-volume flow — even small improvements at 800K sends compound fast.
388 orders/mo at 0.09% conv from 443K recipients. Went live recently (Jun 2026) with 1x/2x/3x branching. Some messages returned API errors (likely still being finalized). This flow is the single biggest revenue opportunity — benchmark is $344K–$689K/mo, current is ~$58K/mo.
Zero SMS in cart or checkout abandon flows. Cart + checkout email recipients total ~195K/mo — even a small SMS follow-up to non-openers could recapture significant revenue. Currently SMS only exists in the Maverick post-purchase video.
Every flow has draft "Sitewide Sale" variants that get manually swapped Live↔Draft during promotions. Some flows are missing sale variants (e.g., Checkout Branch B has no Sale Email #3). Consider building this as a conditional branch (if sale active → show sale content) instead of manual swaps.